Platformer says that Twitter will not offer its revised Blue subscription as an in-app purchase on iOS when it eventually relaunches to avoid Apple’s 30% fee for App Store transactions. The new Blue was only available for a short time earlier this month, and then just on the iOS app of Twitter. But it seems Elon Musk wants to avoid paying Apple’s fees even as he publicly tweets his unhappiness with the company.
Signups for the new Blue, which allows users to buy a blue verification check mark, were temporarily suspended after a slew of impostors, but Musk said they would resume on Tuesday. However, Platformer reports that this launch has been postponed. As reported by Platformer, workers at Twitter have been informed of upcoming changes to Blue, such as a price hike from $7.99 to $8 and the introduction of a phone number verification process. NewsXtra has confirmed this information with a source familiar with the situation.
Musk has been increasing the frequency and intensity of his tweets towards Apple this month. He referred to the App Store’s share as a “hidden 30% tax on the Internet” in a November 18th blog post. In addition, he stated on Monday that Apple, formerly one of Twitter’s largest advertisers, had “largely” stopped advertising on the social network and has “threatened to withhold Twitter from its App Store, but won’t tell us why.”
Apple hasn’t commented on Musk’s tweets. Still, observers have speculated that Musk’s actions, such as the massive layoffs that slashed teams responsible for content moderation, or the decisions to bring back suspended accounts and former President Donald Trump, could put Twitter at odds with App Store policies.